


Chocolate and Vanilla Rice Krispies, a cereal containing mixed flavor rice krispies (introduced in 2007).Rice Krispies with Vanilla Flavor, sold in Canada and South Africa.Frosted Rice Krispies, (called Ricicles in the UK and Ireland).Cocoa Krispies, (called Coco Pops in the UK, Ireland, South Africa, Australia, New Zealand, Greece and Italy) a chocolate flavored version (sold worldwide).

The names of other products within the Rice Krispies family vary depending on where they are sold: Claims made by the company included "now helps support your child's immunity" and "has been improved to include antioxidants and nutrients that your family needs to help them stay healthy." The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved childrens' attentiveness by nearly 20%. In 2010 the Kellogg Company was found by the Federal Trade Commission to be making unsubstantiated and misleading health claims in advertising on Rice Krispies boxes. Rice Krispies contain rice, sugar, salt, malt flavoring, iron, ascorbic acid (vitamin C), alpha tocopherol acetate (vitamin E), niacinamide, vitamin A palmitate, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), folic acid, vitamin B12 (as cyanocobalamin) and vitamin D.Īccording to Kellogg's, the rice used in the US version of the cereal is grown in the states of Louisiana and Arkansas. After being processed to the desired shape the grain is dried to around 5–14% moisture content at which stage the grain will expand when subjected to a high temperature creating a light, low-density product that is crisp and easy to chew. The original patent called for using partially dried grain, which could be whole or broken, that would have 15–30% moisture which could then be shaped by existing processes for cereal production that include rolling, flaking, shredding, etc. They were not a shredded or flaked cereal type, but were instead created by a patented process that Kellogg's called "oven-popping". The "Snap, Crackle and Pop" slogan was in use by 1939 when the cereal was advertised as staying "crackly crisp in milk or cream.not mushy!" with claims that the cereal would remain floating (without sinking to the bottom of the bowl) even after 2 hours in milk. Rice Krispies are made by the Kellogg Company. 3.3 Rice Krispies Treats and similar sweets.
